Today, we turn our attention to another company and examine their customer experience, policies, procedures, and processes. The company in question is Ultraviolette, a key player in the sunscreen business, offering various skincare products, primarily sunscreen. In our analysis over the past week, we focused on their shipment policy, specifically the price per shipment.
What caught our interest was the prominent yellow banner displayed at the top of their website, ultraviolette.com.au, proclaiming "Free shipping over $55. Shop with Afterpay. Future-proof your face." It's always a positive experience to avoid paying shipping costs, especially when purchasing smaller products like 50-100 ml skincare or sunscreen items.
However, what struck us as intriguing was the pricing of their products. Most of their items fall within the price range of $35-$50, but there are also many products priced at $52. This discrepancy is notable because the free shipping threshold is set at $55, and the majority of their products hover just below this threshold at $52.
While we acknowledge that there may be logistical and financial considerations behind this pricing strategy, it leaves a somewhat unfavorable impression. The $55 shipping threshold and the prevalence of products priced at $52 create a disconnect. It would be beneficial for companies like Ultraviolette to either provide a clear explanation for the threshold or consider adjusting their pricing policies. As it stands, the current situation may leave customers with a sense of dissatisfaction, as they feel compelled to add an extra item to their basket to meet the free shipping requirement.
In terms of the overall customer experience, it's important for companies to ensure that their policies align with customers' expectations and offer a seamless and satisfying shopping journey.
