E-commerce platforms should prioritize order flexibility to reduce unnecessary shipping costs and improve user experience.
Amazon does not currently allow customers to modify or add items to an order after placement, requiring them to place multiple separate orders and incur additional shipping fees. Conversely, eBay enables customers to combine multiple purchases from the same seller before payment, reducing logistics costs and improving overall convenience.
Retailers should introduce a post-order modification feature that allows customers to add or combine items before dispatch. Implementing smart shipping discounts for consolidated orders and providing more flexibility in modifying orders would enhance customer satisfaction and streamline logistics.
By improving order modification options, e-commerce platforms can lower shipping costs, reduce environmental waste, and create a more seamless shopping experience for consumers.
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